One of the innovators of using "Figure Ground Reversal" design in branding and advertising worth mentioning is Walter Joseph Landor (1913 – 1995), who founded San Francisco-based Landor Associates in 1941. Walter Landor is considered to be the “inventor” of modern branding strategy, and designed hundreds of famous logos. Some logos created by his firm… Continue reading Bank of America’s “Seagull” logo
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